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Trade Marketing Specialist (Stamford,CT)| Philips Philips Domestic Appliances and Personal Care (DAP)Philips DAP believes that even life's most 'ordinary' moments can be special. Our 8,000+ employees in DAP work to create household and personal care devices that imaginatively combine innovative technology with a thorough understanding of what people want. Our goal is to help fulfill three fundamental desires – to feel good, look good and live in comfort – with easy-to-use products that go beyond superb performance to add an extra dimension to life.Our Cool Skin shaver, Sonicare electric toothbrush and Senseo coffee machine are prime examples. Building on decades of expertise (and millions of appliances sold), we've transformed everyday moments into rich, enjoyable experiences. Trade Marketing Specialist (Stamford,CT) Job Description Work with sales and marketing to leverage our trade partner's ability to communicate and sell to our end consumers through their media efforts, community programs, and in store activities to ensure we maximize the effectiveness of our trade spending. Analyze our business utilizing customer POS data, syndicated data, and consumer insights to create fact based selling stories to be used by our sales force that will enhance our selling effectiveness. A) Create selling stories from syndicated data and consumer insight: - Presentation development - Developing sales presentations from multiple information sources B) Work with marketing to create new item sales materials -Incorporate market dynamics, retailer pos data, NPD, etc C) Work with sales and marketing to create trade/market events (ie. Fathers Day, Christmas, etc. programs) D) Analyze the business to uncover opportunities through syndicated and POS data - Distribution and promotional opportunities based on retailer pos, factory sales, and consumer data - Identify strong competitive items to take defensive action against E) Lead category management efforts at key retailers - POS and NPD analysis for category reviews - Planogram recommendations - Deliver consumer insight to guide retailer decisions - Total category promotional planning - Pricing suggestions F) Lead internal category management efforts - Enhance the utilization of retailer POS data for performance tracking and decision making - Develop and continue to improve consumer insights for trade guidance Preferred Profile
Philips is an Equal Opportunity Employer Job ID 23353 JOB APPLY URL: https://www.careers.philips.com/Client40_Philips/BU1/External_Pages/newcandidate.asp?JobID=65819&QID=PCK1-65819 COMPANY WEBSITE: http://www.philips.com EMAIL FOR RESUMES: natasha.avery@philips.com |